{"id":7352,"date":"2026-06-17T07:20:44","date_gmt":"2026-06-17T05:20:44","guid":{"rendered":"https:\/\/marketkaps.com\/?p=7352"},"modified":"2026-06-17T07:20:45","modified_gmt":"2026-06-17T05:20:45","slug":"pourquoi-dexcellentes-technologies-echouent-encore-aux-evaluations-horizon-europe","status":"publish","type":"post","link":"https:\/\/marketkaps.com\/en\/pourquoi-dexcellentes-technologies-echouent-encore-aux-evaluations-horizon-europe\/","title":{"rendered":"Pourquoi d\u2019excellentes technologies \u00e9chouent encore aux \u00e9valuations Horizon Europe\u00a0?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Une excellente technologie est n\u00e9cessaire. Elle est rarement suffisante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019une des id\u00e9es re\u00e7ues les plus r\u00e9pandues chez les candidats \u00e0 <a href=\"https:\/\/research-and-innovation.ec.europa.eu\/funding\/funding-opportunities\/funding-programmes-and-open-calls\/horizon-europe_en\">Horizon Europe<\/a> est de penser que l\u2019excellence technologique suffit \u00e0 elle seule pour obtenir un financement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas le cas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s plus de vingt ans d\u2019exp\u00e9rience dans l\u2019\u00e9valuation de projets europ\u00e9ens d\u2019innovation, nous avons  examin\u00e9 des propositions pr\u00e9sentant des technologies de rupture, des \u00e9quipes scientifiques de premier plan et des concepts particuli\u00e8rement innovants. Nombre d\u2019entre elles n\u2019ont pourtant jamais \u00e9t\u00e9 financ\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La raison est simple. Horizon Europe ne finance pas la technologie pour la technologie. Le programme finance des trajectoires cr\u00e9dibles vers l\u2019impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette distinction est fondamentale. Elle explique pourquoi des propositions techniquement impressionnantes obtiennent parfois des r\u00e9sultats d\u00e9cevants lors de l\u2019\u00e9valuation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le pi\u00e8ge technologique<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux candidats consacrent plusieurs ann\u00e9es au d\u00e9veloppement de leur technologie avant m\u00eame de pr\u00e9parer une proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au moment du d\u00e9p\u00f4t, celle-ci est souvent le fruit de milliers d\u2019heures de recherche, de d\u00e9veloppement, d\u2019essais et d\u2019ing\u00e9nierie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est donc naturel que les porteurs de projet souhaitent que les \u00e9valuateurs reconnaissent l\u2019ampleur du travail accompli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cons\u00e9quence est souvent pr\u00e9visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La proposition se concentre principalement sur les caract\u00e9ristiques techniques, les performances, l\u2019architecture du syst\u00e8me, les algorithmes, les mat\u00e9riaux, les proc\u00e9d\u00e9s ou les r\u00e9sultats obtenus en laboratoire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant ce temps, des questions pourtant essentielles re\u00e7oivent beaucoup moins d\u2019attention :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qui adoptera r\u00e9ellement la solution ?<\/li>\n\n\n\n<li>Pourquoi cette solution sera-t-elle adopt\u00e9e ?<\/li>\n\n\n\n<li>Quels obstacles pourraient freiner son d\u00e9ploiement ?<\/li>\n\n\n\n<li>Comment l\u2019innovation atteindra-t-elle le march\u00e9 ?<\/li>\n\n\n\n<li>Quels \u00e9l\u00e9ments d\u00e9montrent la cr\u00e9dibilit\u00e9 des impacts annonc\u00e9s ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La technologie est souvent d\u00e9crite de mani\u00e8re remarquable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais la proposition n\u2019explique pas toujours de fa\u00e7on convaincante pourquoi cette technologie est importante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les \u00e9valuateurs ne financent pas des technologies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette affirmation peut sembler provocatrice. Elle refl\u00e8te pourtant la r\u00e9alit\u00e9 du financement europ\u00e9en de l\u2019innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9valuateurs n\u2019ont pas pour mission d\u2019identifier la technologie la plus avanc\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils doivent identifier les projets capables de g\u00e9n\u00e9rer un impact \u00e9conomique, soci\u00e9tal, environnemental ou industriel cr\u00e9dible et la technologie n\u2019est qu\u2019une composante de cette \u00e9quation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une proposition peut pr\u00e9senter une innovation exceptionnelle tout en suscitant des interrogations concernant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019adoption par le march\u00e9 ;<\/li>\n\n\n\n<li>la viabilit\u00e9 \u00e9conomique ;<\/li>\n\n\n\n<li>le r\u00e9alisme de la mise en \u0153uvre ;<\/li>\n\n\n\n<li>les contraintes r\u00e9glementaires ;<\/li>\n\n\n\n<li>les risques de d\u00e9ploiement ;<\/li>\n\n\n\n<li>la strat\u00e9gie d\u2019exploitation et de valorisation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque ces \u00e9l\u00e9ments sont insuffisamment d\u00e9montr\u00e9s, l\u2019excellence technologique ne suffit plus \u00e0 compenser les faiblesses du projet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quatre raisons pour lesquelles d\u2019excellentes technologies \u00e9chouent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. L\u2019impact est suppos\u00e9 plut\u00f4t que d\u00e9montr\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses propositions consid\u00e8rent qu\u2019une technologie sup\u00e9rieure g\u00e9n\u00e9rera naturellement un impact important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9valuateurs ne peuvent pas partir de cette hypoth\u00e8se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019impact doit \u00eatre \u00e9tay\u00e9 par des preuves, une compr\u00e9hension du march\u00e9, l\u2019implication des parties prenantes, une strat\u00e9gie de d\u00e9ploiement cr\u00e9dible et des hypoth\u00e8ses r\u00e9alistes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les affirmations seules ne suffisent pas. La cr\u00e9dibilit\u00e9 est essentielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. La strat\u00e9gie d\u2019exploitation arrive trop tard<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trop souvent, les candidats consid\u00e8rent l\u2019exploitation et la valorisation comme un simple exercice de diss\u00e9mination qui interviendra une fois le d\u00e9veloppement technique achev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les projets les plus performants adoptent l\u2019approche inverse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les consid\u00e9rations li\u00e9es \u00e0 l\u2019exploitation influencent les choix technologiques d\u00e8s le d\u00e9but du projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les questions relatives au mod\u00e8le \u00e9conomique, \u00e0 la propri\u00e9t\u00e9 intellectuelle, \u00e0 l\u2019industrialisation ou \u00e0 l\u2019adoption par le march\u00e9 ne doivent pas appara\u00eetre uniquement dans les derni\u00e8res sections de la proposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elles doivent \u00eatre visibles tout au long de la logique du projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Le consortium n\u2019est pas \u00e0 la hauteur de l\u2019ambition<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une technologie peut \u00eatre excellente, mais le consortium ne pas disposer des comp\u00e9tences n\u00e9cessaires pour transformer cette innovation en impact r\u00e9el.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9valuateurs examinent si le partenariat poss\u00e8de l\u2019expertise requise pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>d\u00e9velopper ;<\/li>\n\n\n\n<li>valider ;<\/li>\n\n\n\n<li>d\u00e9ployer ;<\/li>\n\n\n\n<li>commercialiser ;<\/li>\n\n\n\n<li>faire passer \u00e0 l\u2019\u00e9chelle ;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">l\u2019innovation propos\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019absence de certains acteurs cl\u00e9s r\u00e9duit souvent la confiance dans la r\u00e9ussite future du projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Le chemin vers la mise en \u0153uvre manque de cr\u00e9dibilit\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ambition est encourag\u00e9e. L\u2019irr\u00e9alisme ne l\u2019est pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses propositions sous-estiment les d\u00e9fis techniques, r\u00e9glementaires, financiers ou op\u00e9rationnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9valuateurs sont g\u00e9n\u00e9ralement des professionnels exp\u00e9riment\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils identifient rapidement les incoh\u00e9rences entre les objectifs annonc\u00e9s, les ressources disponibles, le calendrier propos\u00e9 et les r\u00e9sultats attendus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un plan de mise en \u0153uvre cr\u00e9dible obtient souvent de meilleurs r\u00e9sultats qu\u2019une vision tr\u00e8s ambitieuse mais insuffisamment d\u00e9montr\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce que font diff\u00e9remment les propositions les mieux not\u00e9es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les propositions obtenant les meilleurs scores ne se concentrent presque jamais exclusivement sur la technologie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elles d\u00e9montrent avant tout un parcours coh\u00e9rent et cr\u00e9dible entre l\u2019innovation et l\u2019impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elles expliquent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pourquoi l\u2019innovation est importante ;<\/li>\n\n\n\n<li>qui en b\u00e9n\u00e9ficiera ;<\/li>\n\n\n\n<li>comment les obstacles seront surmont\u00e9s ;<\/li>\n\n\n\n<li>pourquoi le consortium est capable de r\u00e9ussir ;<\/li>\n\n\n\n<li>quelles preuves soutiennent le futur d\u00e9ploiement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La technologie reste au c\u0153ur du projet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais elle s\u2019inscrit dans une vision strat\u00e9gique plus large.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La proposition raconte une histoire cr\u00e9dible sur le changement qu\u2019elle permettra de cr\u00e9er, et non simplement sur les performances techniques qu\u2019elle promet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019excellence technologique demeure l\u2019un des fondements d\u2019une proposition Horizon Europe performante. Cependant, elle est rarement suffisante \u00e0 elle seule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les meilleurs candidats comprennent qu\u2019Horizon Europe n\u2019\u00e9value pas uniquement une innovation. Le programme \u00e9value la cr\u00e9dibilit\u00e9 du chemin qui m\u00e8ne de l\u2019innovation \u00e0 l\u2019impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les propositions qui r\u00e9ussissent ne sont pas forc\u00e9ment celles qui pr\u00e9sentent les technologies les plus avanc\u00e9es. Ce sont souvent celles qui d\u00e9montrent le plus clairement, le plus solidement et le plus cr\u00e9diblement, comment ces technologies cr\u00e9eront une v\u00e9ritable valeur pour l\u2019Europe, son industrie et sa soci\u00e9t\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/marketkaps.com\/en\/contacts-2\/\">Contact us<\/a> to obtain an expert opinion.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/marketkaps.com\/en\/contacts-2\/\">Contacts<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Une excellente technologie est n\u00e9cessaire. Elle est rarement suffisante. L\u2019une des id\u00e9es re\u00e7ues les plus r\u00e9pandues chez les candidats \u00e0 Horizon Europe est de penser que l\u2019excellence technologique suffit \u00e0 elle seule pour obtenir un financement. Ce n\u2019est pas le cas. Apr\u00e8s plus de vingt ans d\u2019exp\u00e9rience dans l\u2019\u00e9valuation de projets europ\u00e9ens d\u2019innovation, nous avons &#8230; <a title=\"Pourquoi d\u2019excellentes technologies \u00e9chouent encore aux \u00e9valuations Horizon Europe\u00a0?\" class=\"read-more\" href=\"https:\/\/marketkaps.com\/en\/pourquoi-dexcellentes-technologies-echouent-encore-aux-evaluations-horizon-europe\/\" aria-label=\"Read more about Pourquoi d\u2019excellentes technologies \u00e9chouent encore aux \u00e9valuations Horizon Europe\u00a0?\">Read more<\/a><\/p>","protected":false},"author":4,"featured_media":5718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi d\u2019excellentes technologies \u00e9chouent encore aux \u00e9valuations Horizon Europe\u00a0? - Marketkaps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketkaps.com\/en\/pourquoi-dexcellentes-technologies-echouent-encore-aux-evaluations-horizon-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi d\u2019excellentes technologies \u00e9chouent encore aux \u00e9valuations Horizon Europe\u00a0? - Marketkaps\" \/>\n<meta property=\"og:description\" content=\"Une excellente technologie est n\u00e9cessaire. Elle est rarement suffisante. L\u2019une des id\u00e9es re\u00e7ues les plus r\u00e9pandues chez les candidats \u00e0 Horizon Europe est de penser que l\u2019excellence technologique suffit \u00e0 elle seule pour obtenir un financement. Ce n\u2019est pas le cas. Apr\u00e8s plus de vingt ans d\u2019exp\u00e9rience dans l\u2019\u00e9valuation de projets europ\u00e9ens d\u2019innovation, nous avons ... 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